The quote itself is taken from a rare 1995 interview for the Santa Clara Valley Historical Association. Everything around you that you call life was made up by people that were no smarter than you, and you can change it, you can influence it, you can build your own things that other people can use.Īshton Kutcher likes this quote so much he used it in a short speech at a recent award show, explaining that it’s one of the most profound things he learned while preparing for the role as Steve Jobs.
For example, Jobs did not ask, “How do we build a better store than our competitors?” Instead he asked, “How do we reinvent the store?” Don’t do things better do things differently.Ĥ. When I spent one year researching a book on the Apple Store, I learned that Jobs revolutionized the retail business because he asked better questions. For example, in 2010 how many of us would have asked for a third device in between a laptop and a smartphone? Most people would never have asked for an iPad, but once millions of consumers saw it, they couldn't live without it, and it opened up entirely new categories of business applications. Jobs believed in building great products that he would want to use himself. Actually, he avoided them like the plague. Steve Jobs didn’t believe in focus groups. How does somebody know what they want if they haven’t even seen it? In fact most successful people don’t even see ‘failure ’ they see a result that didn't have the intended outcome.ģ. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.” I’ve rarely interviewed a successful entrepreneur or CEO who hasn't risked failure. “Most people never pick up the phone and call. If you’re afraid of failing, you won’t get very far,” Jobs once said. “You've got to be willing to crash and burn. Hewlett gave Jobs the parts and a summer job. When Jobs was twelve years old he called up HP co-founder Bill Hewlett and asked for spare parts. If he wanted something, he would ask, even at a young age. Steve Jobs didn't hesitate to take risks.
And if we want to be great, we’ve got to risk it too. The greatest artists like Dylan, Picasso and Newton risked failure. This is one of the most powerful success principles we can learn from Steve Jobs: a broad set of life experiences is essential for creativity to flourish.Ģ. He believed in taking life experiences and using it as a subtext for something else you're doing, like helping to form the product you’re creating,” said Stern. “Absorbing culture, art, and history were extremely important to Jobs.
STEVE JOBS 2015 HD STREAM MOVIE
Stern included pivotal scenes in the movie showing a young Steve Jobs taking a college calligraphy course and visiting India with his friend, Daniel Kottke.
I’m not dismissing the value of higher education I’m simply saying it comes at the expense of experience.Īccording to Jobs film director Joshua Michael Stern, Steve Jobs felt that life experiences were critical to being creative.